Thursday, January 3, 2019

film industry - What's with the trend of releasing movies outside the US first?

A recent trend that I've noticed (or I'm just crazy and need to delete this question) is to release a major film outside of the U.S. first, even if it's a Hollywood film. Usually a week or so later the film gets released in the U.S.


Why are movies being released this way?


Answer


In some cases the original delay involved the time required for licensing (music), appropriate copyrights, ratings, and in some cases the redubbing of the film into other languages. The latter of which can not typically begin until the final edit is determined. In some major films (especially action films) the final edit may not be complete until the film initially releases.


As film companies see better returns internationally, they try to shorten this process or build it in for a world-wide release.


In the cases of American film releases outside the US first; there are a number of reasons. One can be to build US expectation; to assess general reaction before domestic release in the event the film needs to be reedited, or in some cases the delays above (such as rating or licensing) may cause a delay.


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