PHP error "Notice: Use of undefined constant row - assumed 'row'" MySQL

Error:

Notice: Use of undefined constant row - assumed 'row'

Relevant Code [PHP]:

if ($result->num_rows > 0) {
        while($row = $result->fetch_assoc()) {
            echo BuildDisplay($row['name'], $row['price'], row['link'], $sc);
            if ($sc = 4) {
                $sc = 1;
            } else {
                $sc = ($sc + 1);
            }

        }
    } else {
        echo "
No Products Available!
";
    }