html - How do I make a placeholder for a 'select' box?

I'm using placeholders for text inputs which is working out just fine. But I'd like to use a placeholder for my selectboxes as well. Of course I can just use this code:

    Select your option
    Durr

But the 'Select your option' is in black instead of lightgrey. So my solution could possibly be CSS-based. jQuery is fine too.

This only makes the option grey in the dropdown (so after clicking the arrow):

option:first {
    color: #999;
}

The question is: How do people create placeholders in selectboxes? But it has already been answered, cheers.

And using this results in the selected value always being grey (even after selecting a real option):

select {

    color: #999;
}

Answer

A non-CSS - no JavaScript/jQuery answer:

    Select your option

    Durr